Majority of Dutch People think Sustainable, but do not yet behave Sustainable enough

Research by I&O Research shows that 65% of the Dutch population is concerned about the climate. They feel that the government should do more to combat climate change, but do not want (or are unable) to change their own behaviour. Meanwhile, scepticism about climate measures is growing.

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We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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