Is Biodiversity becoming the new ‘Biological’?

More and more global food producers, farmers and innovators are shifting their focus from organic to biodiversity; a more holistic and sustainable approach to food and food conversion.

Good biodiversity means greater variety and variability in the crops and animals we cultivate, commercialize and consume. This makes the food system more resilient and more resistant to threats such as climate change.

​The focus is on both taste and sustainability, which offers commercial opportunities for companies. It can also meet the growing need of consumers to want to know where their food comes from and by whom it was produced.

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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