Consumers think of food products carrying an organic label as tastier and healthier. This is the conclusion of research conducted by the University of Ghent (UGent, Belgium). It was published in Food Research International.
For the research, 151 subjects ate organic yogurt, fruit juice and crisps. The subjects each received 2 portions of exactly the same organic product, but one with an organic label and the other without that label. The organic labeled products scored 6 to 10% higher on taste and aroma and were considered healthier. The test panel also estimated that the number of kilo-calories was on average 15% lower. The latter is particularly worrisome, as it can lead to people eating more of the product.
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