How do you make food innovations a financial and commercial success? Schuttelaar & Partners spoke to entrepreneurs about successful and innovative business models.
They found 4 possible routes:
Revalue: reviving food, at a fair price for everyone. For example, by reimbursing farmers’ investment costs for a sustainable product.
Reconnect: reconnecting producers and consumers. For example, by providing insight into the story behind the product.
Reformulate: redesigning production processes, product specifications and business formulas. For example, vegetarian alternatives for meat products or a healthy range of fast food products.
Redesign: redesigning food chains and the food environment. For example, by working together across chains to optimally value residual flows.
Another important conclusion is that companies really take big steps forward if they translate sustainability to the core of their business strategy and not as an additional business activity.
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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