Dutch Largest Meat Brand Now Uses Less Meat

March 2021
Unilever brand Unox is one the largest food brands in The Netherlands, well known for it’s processed meat products, including the iconic ‘rookworst’ (smoked sausage). Their goal is to drastically reduce the share of meat in their products, down to 50%. Quite a step for a company that started out as a butcher. In order to reduce environmental impact, the brand follows 3 strategies:

– Replace meat with plant-based ingredients, creating hybrid products
– Reduce portion size, to decrease meat consumption
– Replace pork with chicken, which has less impact

Hanneke Faber, head of Unilever’s food division, considers it a scary move, but also a big opportunity for the meat industry, instigated by consumer demand.

Read more here (in Dutch)

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