Considerations for Post-Corona Innovations

FoodBytes!, part of Dutch bank Rabobank, has identified 6 growth platforms for innovations in a post-corona world. The researchers take into account the insecurities in the minds of the consumers as well as among investors and manufacturers.

The alternative routes according to FoodBytes! that lead to successful  innovation are:

  • Functional ingredients as consumers are looking for health benefits.
  • Order online and deliver to your home as consumers got used to new ways of buying their food.
  • Local consumption because consumers value a short and reliable food supply chain more than before.
  • Affordable packaging solutions because of the expected rise in the demand for products with a longer shelf life.
  • Increasing importance of food safety.
  • Efficiency through automation.

Read more here

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

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