FUTURE OF FOOD INSTITUTE
  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter

INsight

Trends, insights, news en product introductions
A lot is happening in the area of ​​the transition to a sustainable food system. On this site we collect trends, news, insights, product introductions and opinions. We distinguish 12 metatrends within the themes of politics, scientific research, food chain and change, or the consumer.

Do you want to share something with us? Let us know! 
Foto

THE CONSUMER OR in other words: THE CHANGE

Foto
The food transition is not complete until it has found its way onto the consumer's plate. That is why for us 'change' is equal to the consumer. Trends from the consumer's perspective are:
Plant based plate
Guilt free
Barriers to green

the food chain

Foto
The food chain, from start to finish, is reinventing itself. Sustainability is sought in all possible links, including by adding value in a new way. Value for the consumer and the planet. Trends from the chain are:
Big Food responsibility
Circulairity
short chains
new business models

scientific research

Foto
The future has always been partly shaped by scientist. Technological breakthroughs follow in quick succession. And more than ever, scientists agree that something really needs to be done to preserve our Earth for future generations. Trends from science are:
Tech Triumph
urgency!
power of nature

Politics

Foto
Governments throughout most of the world are puzzling over how to shape the post-corona world and recover from the recession in a greener way. The Paris agreement forces change. But local political forces as well as economic factors limit the possibilities. And still, not everyone is convinced about the need for change. 
Political plans
corona recovery
Foto
Read our manifesto
Schedule appointment
Picture
Picture
Picture
Future of Food Institute is proud member of:
Foto
Picture
Foto
Picture
Picture
Picture
  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter