develop successful insights based strategiesEvery food brand is concerned with sustainability. Most organizations are intrinsically motivated to deliver a product that is better for this world. On the other hand, consumers are increasingly asking for more sustainable brands. But the topic of sustainability has many aspects to consider.
Making the right choices is difficult and marketers must answer many questions. In order to determine a well-considered and thoughtful strategy, the following questions must be answered:
The Future of Food Institute answers these questions in a clear and unambiguous way. And that is how we help you to make the right strategic choices. |
how do we do this?what we deliver1: Sustainability deep dive An in-depth journey in search of the meaning of sustainability within your category, now and in the future, in the eyes of the consumer. We talk to consumers and experts and see what happens in the rest of the world in your category and beyond. In a series of workshops we take the people in your organization by the hand. 2: Sustainability ladder With the help of thorough quantitative research, we establish a score on sustainability for your brand and the other brands in the category. Where are you and where are your competitors? In total and on separate elements. 3: Positioning matrix Everything comes together in this step. We know which elements of sustainability play a role, what your score is and that of your competitors. Based on this, we help you choose the right strategy and develop action plans. |
Intended for:
Start-ups, FMCG brands, importers, producers, incubators and investors who are developing strategic marketing plans in the field of sustainable food.
About us:
The Future of Food Institute is the leader in the field of consumer research & sustainable food. We have years of market research experience and a wealth of knowledge about the consumer in the food transition. Our goal is to advance organizations that contribute to a sustainable food supply through clear consumer insight.
Start-ups, FMCG brands, importers, producers, incubators and investors who are developing strategic marketing plans in the field of sustainable food.
About us:
The Future of Food Institute is the leader in the field of consumer research & sustainable food. We have years of market research experience and a wealth of knowledge about the consumer in the food transition. Our goal is to advance organizations that contribute to a sustainable food supply through clear consumer insight.
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Do you have a question about developing insights based strategies? Please contact Durk Bosma, our research director. +31 (0)6 14 23 24 41 |
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