INNOVATE more SUCCESSFULly AND FASTER

Successful innovations strike the right chord with the target group. They solve a problem, fulfill a need and enthuse the consumer. Success exists by the grace of the consumer. With the help of a validation research you can test your new product or service against a number of conditions for success. For example, early validation increases the chances of success and accelerates the development of your new product. And you make more impact.
  • Retailers are more likely to include your product in the range if you can demonstrate that their customers, the consumers, are interested in the product.
  • Investors will have more confidence in your business if you can demonstrate that you have tested your ideas in a professional manner.
  • Employees and partners know that they are all developing in the right direction, which provides energy and direction.
 
But testing your new product idea among the target group in a professional manner is often expensive, takes a long time and is difficult.

Future of Food Institute introduces the Innovation Validation. Your sustainable innovation validated in a cheap, professional, fast and easy way among a representative, large group of consumers. Including advice from our sustainable innovation specialists.

In this way, the potential and the opportunities for improvement are identified on the basis of honest, unfiltered feedback from your target group. So that you can continue working on your innovation with confidence. You can demonstrate how good your concept really is and you get feedback from the consumer with which you can sharpen your proposition even further.

how do we do this?

  • Each idea is presented to a representative group of 750 respondents
  • Validated questionnaire based on more than 50 years of experience with innovation research among consumers
  • Clear results available one week after the study as a clear dashboard, including an explanation of the results
  • Once a month an investigation is conducted, in which we test different ideas at the same time
  • Benchmark data available to compare your scores
  • We help you articulate your idea in an understandable consumer language

KPI's

We test your sustainable product idea based on the following success factors:
  • Enthusiasm
  • Relevance
  • Understanding
  • Innovativeness
  • Impact perception
  • Credibility
  • Price perception​
What do you get? A dashboard with the results and conclusions. Below you can see an example.
Prices:
# innovations*
Start-ups & SME**
Large companies
1
€750,-
€1.250,-
2
€650,-
€1.150,-
3 or more
€600,-
€1.050,-
* prices are per innovation idea to be validated
** fewer than 50 employees or active less than 3 years
Intended for:
Start-ups, FMCG companies, importers, producers, incubators and investors who are developing innovations in the field of sustainable food.

About us:
The Future of Food Institute is the leader in the field of consumer research & sustainable food. We have years of market research experience and a wealth of knowledge about the consumer in the food transition. Our goal is to advance organizations that contribute to a sustainable food supply through clear consumer insight.

Do you have a question about validating sustainable innovation ideas? Please contact Durk Bosma, our market research specialist.​

06 14 23 24 41
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