INNOVATE more SUCCESSFULly AND FASTER

Successful innovations strike the right chord with the target group. They solve a problem, fulfill a need and enthuse the consumer. Success exists by the grace of the consumer. 

But many sustainable innovations start with developing the product. And when the product is finished, it is uncertain of the consumers want the product and which features and (sustainable) product claims they find interesting. We can help to turn the approach around and place the consumer in the center as the main stakeholder.

In every stage of the innovation process, consumer insights can help to speed up innovation processes and minimize risk of failure. We offer the following research approaches:
  • Market mapping: know where the gaps are by identifying unmet consumer needs.
  • Ideation: generate as many novel ideas as possible, using the creative collective of the target market. For this we ask the help of frontrunners in sustainability.
  • Idea screening: test ideas in an early stage for their potential.
  • Concept testing: test concepts of products for consumer acceptance.
  • Product testing: gather consumer feedback about the product and packaging.
Intended for:
Start-ups, FMCG brands, importers, producers, incubators and investors who are developing innovations in the field of sustainable food.

About us:
The Future of Food institute is the leader in the field of consumer research & sustainable food. We have years of market research experience and a wealth of knowledge about the consumer in the food transition. Our goal is to advance organizations that contribute to a sustainable food supply through clear consumer insight.

Do you have a question about how consumer insights can help you to develop sustainable innovations? Please contact Durk Bosma, our research director.​

+31 (0)6 14 23 24 41
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