SUSTAINABLE MARKETING: INSIGHTS, STRATEGIES AND ACTION FOR A BETTER TOMORROW
Seducing and motivating consumers to make sustainable choices is no easy task. After all, it is not the interests of the consumer or the company that are central, but those of the planet. How to get this right as a marketer? We invite you to join this free online clinic, hosted bij Beeckestijn.
COLLECT THE RIGHT INSIGHTS
Sustainability specialists Muriel Arts and Durk Bosma show you how you can be successful with sustainable marketing and brands, through clear consumer insights and a strategy that takes into account people, planet & profit. We’ll show successful cases and explain how you can get the right insights in a smart way.
Questions that will be answered:
Why is sustainable marketing different from regular marketing?
How do you put the consumer at the center of sustainable marketing?
What personas are there when looking at sustainable behavior?
What tools are available to influence behavior?
How do you translate your organization’s sustainability goal into concrete marketing activities with impact?