etienne Zervaas - commercial director
Etienne is a senior executive with 20+ years in the consumer insight industry. An early Behavioral Economics academic with true entrepreneurial and commercial acumen. Inspired he started his own agency right after graduation, seeing the opportunities for behavioral economics already, but comfortably moved under the wings of the qualitative team at Research International after realizing the world wasn’t ready after all. Luckily that has changed significantly.
Over the years specialized in innovation and branding, pioneered online research, adopting global commercial roles and MT membership. Etienne gained his experience at both the big market research corporates and in scale-up and start-up environments, working for agencies like Research International, Ipsos, Metrixlab and Veylinx.