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MCDONALD’S CEO SAYS VEGAN OPTIONS ARE COMING TO THE U.S.

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Consumer, Plant Based Plate
​01-05​-2020
McDonald’s CEO Chris Kempczinski revealed that the fast-food chain is getting vegan options. The executive made the comment during an interview with CNBC. Although a launch date and details were not given, he notes that he “certainly expects to see plant-based on the McDonald’s menu.”
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The international fast-food giant has already launched plant-based options at stores across the globe. In 2017, McDonald’s Finland trialed the “McVegan” veggie burger. The vegan patty was soy-based and could be ordered with vegan fries.
The “McVegan” burger was highly successful. The company revealed that it sold 150,000 units in one month. Due to the overwhelmingly positive response, McDonald’s Finland permanently added the “McVegan” to its menus across the country. McDonald’s Sweden also added the vegan burger to its menu. Locations throughout Sweden also offer plant-based falafel nuggets.
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
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      • Urgency!
    • Politics >
      • Political Plans
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  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
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    • Future of Food Newsletter