durk bosma - research director
Durk is a market research architect with over 20 years of experience. He has been working as an entrepreneur in the insight business since 2005. He is the writer of a much appraised market research book dealing about how to set-up effective market research studies, after finding out the real research questions (‘What’s the Question?’). He regularly teaches at the Beeckestijn Business School about insights driven marketing.
He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2013 he was nominated 'Researcher of the year' by the Dutch trade organisation MOA.