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On April 21, Beeckestijn Business School is organizing the free clinic ‘Marketing for a better world: the secret of sustainable marketing‘ with Durk Bosma & Muriel Arts.
Seducing and motivating consumers to make sustainable choices is not an easy task. After all, it is not the interests of the consumer or the company that are central, but those of the planet. How to deal with this from a marketing perspective?
Sustainability specialists Muriel Arts and Durk Bosma show you how to be successful with sustainable marketing and brands, by means of clear insight into the consumer and a strategy that takes into account “people, planet & profit”. We show successful cases and explain how you can get the right insights in a smart way.
The clinic is intended for marketers, insights managers, sustainability managers and policymakers for whom sustainability is an increasingly important part of their job responsibilities.
Does the clinic not fit your agenda? No problem! Everyone who registers will have access to the recordings of the clinic afterwards. This way you can still gain inspiration and knowledge at another time.
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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