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Secret of Sustainable Marketing, April 21

On April 21, Beeckestijn Business School is organizing the free clinic ‘Marketing for a better world: the secret of sustainable marketing‘ with Durk Bosma & Muriel Arts.

Seducing and motivating consumers to make sustainable choices is not an easy task. After all, it is not the interests of the consumer or the company that are central, but those of the planet. How to deal with this from a marketing perspective?

Collect the right insights

Sustainability specialists Muriel Arts and Durk Bosma show you how to be successful with sustainable marketing and brands, by means of clear insight into the consumer and a strategy that takes into account “people, planet & profit”. We show successful cases and explain how you can get the right insights in a smart way.

Questions to be answered:

  • Why is sustainable marketing different from regular marketing?
  • How do you focus on the consumer as the pivot of sustainable marketing?
  • What personas are there when we look at sustainability?
  • What tools do you have to influence behavior
  • How do you translate the sustainability objective of your organization into concrete marketing activities with impact?

Who is the clinic for?

The clinic is intended for marketers, insights managers, sustainability managers and policymakers for whom sustainability is an increasingly important part of their job responsibilities.

Sign up for this free clinic from Beeckestijn Business School

  • The clinic will be held in Dutch
  • The clinic is held from 9:30 AM to 11:00 AM
  • The clinic can be followed via a live stream
  • After the clinic you will receive the handout of the presentation in your mailbox.

Does the clinic not fit your agenda? No problem! Everyone who registers will have access to the recordings of the clinic afterwards. This way you can still gain inspiration and knowledge at another time.

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands -