understand the consumer

Deeply understanding the consumer is the key to reaching them effectively. We unearth their motivations and barriers when it comes to consuming more sustainably.

Future of Food Institute supports brands, retailers and manufacturers in sustainable product development and communication by providing crystal clear consumer insights. We conduct both qualitative and quantitative market research.

our way of working

This is how we ensure our clients get the right answers to the right questions in an effective and efficient way. Always involving senior researchers with extensive knowledge about sustainability.

• We start with a thorough analysis of the research request at hand. Making sure we perfectly understand our client's research need.
• Whenever possible we will draw on what is already known about the issue. This includes all we know through the large-scale Future of Food research.
• ​We will propose an effective and efficient way of conducting research, fitting the research questions. 

Examples of our work

Some examples of studies with which we have helped clients to become more sustainable:

• Large-scale quantitative research into wishes, needs and developments in the field of baby nutrition in the Netherlands and Belgium.
• Qualitative and quantitative research into the effectiveness of various advertising campaigns of major FMCG brands
• An online community with about 30 consumers and daily discussions about the consequences of technological developments for the future of agriculture.
• A tasting in which we let consumers taste and assess various organic and non-organic vegetables at different locations.

Want to know more?

Do you have a question about market research related to sustainable food? Please contact Durk Bosma, our market research specialist.

​+31 (0)6 1423 2441

How do we help you to reach your sustainability goals?

• Innovate fast and successfully. Develop products based on what the market wants.
• Communicate effectively. Make sure you reach the right consumers with the right message at the right moment.
• Develop consumer centric strategies. 
• Our yearly state of affairs Future of Food Research. Be in the know. Know what's happening in the hearts and minds of your target audience.

our consumer research offer

• Qualitative research
• Quantitative research
• Conscious Consumer Community
• Our yearly state of affairs Future of Food Research. 

Insights workshops

We already have a lot of consumer insights on the shelf, with which we would like to help sustainable organizations. We share these insights in modular workshops and work with our customers to convert them into impactful marketing strategies.

Which workshops do we offer?

• Sustainable behavior: who does what?
• Consumer segments: Who should we focus on?
• Barriers and drivers for sustainable behavior: what are the knobs to turn?
• Communication about sustainability: which message works?

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