In-depth insight in perceptions and motivations
Why do people behave the way they do? Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations. In short: it teaches us what makes people tick. And this understanding is needed to understand opportunities to change behavior.
Watching interviews or focus groups often provides the AHA! moments that inspire marketers and create new perspectives.
At Future of Food Institute we have all the necessary knowledge, experience and capabilities to conduct high standard qualitative research. Focus groups, single/duo in-depth interviews, expert interviews, etc..
Successful innovations strike the right chord with the target group. They solve a problem, fulfil a need and enthuse the consumer. Success exists by the grace of the consumer.
Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.
Do you have a question about how qualitative research can help you to gain in-depth understanding of your target audience?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41
durk@futureoffood.institute
Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.
We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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