Consumer perspective on the plant-based revolution
In more and more product categories there are plant-based alternatives to the animal standard. Consumer acceptance is rising and technological developments make it possible to make products that come closer and closer to the animal originals in terms of product properties.
But what is the potential? And what determines to what extent a product category becomes plant-based? Part of the answer lies in the consumer’s perception and acceptance. With the help of thorough research, we can provide the consumer’s perspective.
We will answer the following questions. Where possible and relevant per product category.
The potential for plant-based is not equal in all categories. While a plant-based burger is commonly accepted, a plant-based omelette may still be a stretch.
We will look into the following categories:
The study will consist of a number of stages.
We expect the results to be ready in July 2021. The report will be available for free and downloadable from this website.
We are looking for sponsors who want to contribute to building knowledge about the plant-based revolution. In return for a contribution to the study we can offer a very interesting media package for sponsors that want to connect to their name to the study. A contribution can be financial, but we are also looking for knowledge and communication partners. If you want to learn more about our partner options, please contact Durk Bosma.
Do you have a question about this study, what you can learn from it or how you can contribute?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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