Innovation

Successful innovations strike the right chord with the target group. They solve a problem, fulfill a need and enthuse the consumer. Success exists by the grace of the consumer. 

Insights & innovation

In every stage of the innovation process, consumer insights can help to speed up innovation processes and minimize risk of failure. If the consumer is treated as a an equal stakeholder then the chances are higher that products are developed that meet their demands and have the features that makes them buy them.

How we can help

  • Market mapping: know where the gaps are by identifying unmet consumer needs
  • Ideation: generate as many novel ideas as possible, using the creative collective of the target market. For this we ask the help of frontrunners in sustainability
  • Idea screening: test ideas in an early stage for their potential
  • Concept testing: test concepts of products for consumer acceptance
  • Product testing: gather consumer feedback about the product and packaging

Our portfolio

Quantitative Research

Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.

Qualitative Research

Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations.

Food Forum

Our Community of Conscious Consumers. An easy and accessible solution that will deliver the consumer insights you need.

Your contact

Do you have a question about how consumer insights can help you to develop sustainable innovations?

Please contact our research director Durk Bosma.

+31 (0)6 14 23 24 41
durk@futureoffood.institute

Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.

Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute