Successful innovations strike the right chord with the target group. They solve a problem, fulfill a need and enthuse the consumer. Success exists by the grace of the consumer.
In every stage of the innovation process, consumer insights can help to speed up innovation processes and minimize risk of failure. If the consumer is treated as a an equal stakeholder then the chances are higher that products are developed that meet their demands and have the features that makes them buy them.
Do you have a question about how consumer insights can help you to develop sustainable innovations?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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