Communication and Branding

How to communicate your sustainable message effectively

Insights & branding

Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.

In order to successfully build your sustainable brand you need to understand the consumers you are targeting. What convinces them to make the sustainable choice you want them to make? And how can you support them in making this sustainable choice?

Consumer research can help in each stage of development, by gathering ideas and collecting feedback about your creative work. We offer the following research approaches:

How we can help

Advertising development
Advertising pre- and post-testing
Brand health tracking
Packaging development

Our portfolio

Quantitative Research

Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.

Qualitative Research

Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations.

Food Forum

Our Community of Conscious Consumers. An easy and accessible solution that will deliver the consumer insights you need.

Do you have a question about how consumer insights can help you to develop sustainable brands and get your message across effectively?

Please contact our research director Durk Bosma.

+31 (0)6 14 23 24 41
durk@futureoffood.institute

Consumer Research

Food Forum

FoodSHIFT.global

Insights and Trends

About Us

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Our mission is to help accelerate the transition to a more sustainable food system, by including the consumer as equally relevant stakeholder.

We offer accessible and clear consumer insights that help all actors in the food chain to effectively support & seduce the consumer to make the sustainable food choice.