Communication and Branding

Building your sustainable brand by effectively communicating your sustainable message

Insights & branding

Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.

In order to successfully build your sustainable brand you need to understand the consumers you are targeting. What convinces them to make the sustainable choice you want them to make? And how can you support them in making this sustainable choice?

Consumer research can help in each stage of development, by gathering ideas and collecting feedback about your creative work. We offer the following research approaches:

How we can help

Advertising development
Advertising pre- and post-testing
Brand health tracking
Packaging development

Our portfolio

Quantitative Research

Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.

Qualitative Research

Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations.

Food Forum

Our Community of Conscious Consumers. An easy and accessible solution that will deliver the consumer insights you need.

Do you have a question about how consumer insights can help you to develop sustainable brands and get your message across effectively?

Please contact our research director Durk Bosma.

+31 (0)6 14 23 24 41
durk@futureoffood.institute

Consumer Research

Food Forum

FoodSHIFT.global

Insights and Trends

About Us

Contact

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights.

In collaboration with other impact-driven food-chain organisations we enable and seduce consumers to make more sustainable food choices.