Communication and Branding

Building your sustainable brand by effectively communicating your sustainable message 

Insights & branding

Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.

In order to successfully build your sustainable brand you need to understand the consumers you are targeting. What convinces them to make the sustainable choice you want them to make? And how can you support them in making this sustainable choice? 

​Consumer research can help in each stage of development, by gathering ideas and collecting feedback about your creative work. We offer the following research approaches:

How we can help

  • Advertising development
  • Advertising pre- and post-testing
  • Brand health tracking
  • Packaging development

Our portfolio

Quantitative Research

Hard figures are convincing. They can help when making important decisions and gather leverage for these decisions.

Qualitative Research

Qualitative market research provides in-depth insight in motivations, emotions, perceptions, (cultural) beliefs, associations.

Food Forum

Our Community of Conscious Consumers. An easy and accessible solution that will deliver the consumer insights you need.

Your contact

Do you have a question about how consumer insights can help you to develop sustainable brands and get your message across effectively?

Please contact our research director Durk Bosma.

+31 (0)6 14 23 24 41
durk@futureoffood.institute

We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

In collaboration with other impact-driven food-chain organisations we enable and seduce consumers to make more sustainable food choices. 

The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands 

Info@futureoffood.institute