How to communicate your sustainable message effectively
Branding is all about finding your own sweet spot in the consumer’s mind. Communicating is all about making sure you reach the right consumers with the right message at the right moment.
In order to successfully build your sustainable brand you need to understand the consumers you are targeting. What convinces them to make the sustainable choice you want them to make? And how can you support them in making this sustainable choice?
Consumer research can help in each stage of development, by gathering ideas and collecting feedback about your creative work. We offer the following research approaches:
Do you have a question about how consumer insights can help you to develop sustainable brands and get your message across effectively?
Please contact our research director Durk Bosma.
+31 (0)6 14 23 24 41
Laan van Meerdervoort 36 - 2517AL - Den Haag - The Netherlands - Info@futureoffood.institute
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