Gaan we de komende jaren een groei zien in duurzame consumpties?
Research by The Nielsen Company shows that the consumption of sustainable products is expected to grow in the coming years. 48% of US consumers say they are willing to consume sustainably.
Especially the Millennials seem to be the future for sustainable behaviour. More than half of this group claims to be willing to replace a branded product with a more sustainable alternative. However, the question remains: does sustainable thinking really lead to sustainable behaviour?