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Gaan we de komende jaren een groei zien in duurzame consumpties?

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Consumer, Guilt-free consumption
02-08-2019
Research by The Nielsen Company shows that the consumption of sustainable products is expected to grow in the coming years. 48% of US consumers say they are willing to consume sustainably.

Especially the Millennials seem to be the future for sustainable behaviour. More than half of this group claims to be willing to replace a branded product with a more sustainable alternative. However, the question remains: does sustainable thinking really lead to sustainable behaviour?
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter