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De dynamische prijskaartjes van Albert Heijn (copyright Albert Heijn)

ALBERT HEIJN EXPERIMENTS WITH DYNAMIC DISCOUNTING

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Food ​Chain, Big Food Responsibility
​Food Chain, Circularity
30-05-2019
As shelf life comes to an end, prices are further adjusted downwards. With this, Albert Heijn hopes to significantly reduce waste. An algorithm considers shelf life, location, bonus offers, weather conditions, historical sales and in-store stock. This will result in a discount of 10 to 60 percent, after which the algorithm will adjust the amount on the electronic price tag on its own. The trial will run for two months and, if successful, the system may be extended to a hundred other stores.

In the Netherlands 1.8 to 2.5 billion kilos of food are wasted annually in the chain from grower or supplier to supermarket and consumer. The latter throws an average of 41 kilos a year into the wastebasket. Supermarkets are responsible for 4 percent of the annual waste.
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  • The F-o-F Institute
    • About us
    • Meet our team >
      • Etienne Zervaas
      • Durk Bosma
    • Join us
  • Consumer Research
    • Innovation >
      • Innovation Validation
    • Communication and branding
    • Strategy
    • Quantitative Research
    • Qualitative Research
    • Catering inView
  • Insights & trends
    • Consumer Trends >
      • Plant Based Plate
      • Guilt Free
      • Barriers to Green
    • Chain Links >
      • Big Food Responsibility
      • Circularity
      • New Business Models
      • Short Chains
    • Science >
      • Tech Triumph
      • Power of Nature
      • Urgency!
    • Politics >
      • Political Plans
      • Corona Recovery
  • Food Forum
  • FoodSHIFT.global
    • 5 most important lessons
  • Contact
    • Future of Food Newsletter