We help sustainable food companies to innovate faster and communicate with more impact.

We do this by offering accessible and crystal clear consumer insights.

We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the Earth.

What’s on our minds?

Seaweed is not just for sushi!

Algae and algae-based products have great potential in becoming part of our daily diet – beyond the Japanese classic. But how can we encourage consumers to give it a try (and embrace it)?

The innovation evolution of ambient food

What is the role of canned food in the future of food? How can ambient food brands fill their innovation pipeline, taking into account all major and minor trends that are happening worldwide?

As an answer to these questions, we extracted 41 idea-sparking examples from all over the world and uncovered worldwide trends and undercurrents.

Why market research firms should care about sustainability 

Taking action on sustainability is challenging. Yet, all market research companies should strive to make the world a better place. Acting according to specific sustainability goals will not only be a competitive advantage; more so, it is likely to become imperative to a company’s success. 

Some of our clients and partners

    Bionext (the Dutch trade organization for organic Agriculture and Food) had asked Future of Food Institute to conduct a consumer survey to find out how big the well-known “price barrier” to organic shopping really is. We are very appreciative of the professionalism, commitment and clear communication of Durk and his colleagues. The clear status updates and the quirky, “tad headstrong”, character of the Future of Food Institute were highly appreciated by the Bionext team. We will definitely seek out cooperation with these fine people again in the future.”


    We help sustainable food companies to innovate faster and communicate with more impact. We do this by offering accessible and crystal clear consumer insights

    We love working with mission-driven food companies and non-profits that have a positive impact on society and our planet. Together we empower consumers to make food choices that are good for them as well as for the planet.

    The Hague Tech - Wilhelmina van Pruisenweg 35 - 2595AN - The Hague - The Netherlands. 

    (+31) (0)70 2042314

    Info@futureoffood.institute